Wednesday, November 18, 2009

Marketing Mysteries

Either there is something seriously wrong with this picture ...

... or women are even more inscrutable than they already were.


Blogger Harry Eagar said...

I don't get it. The picture is ambiguous, or am I missing something obvious? All I could think of was counting the fingers, but they're all there.

November 19, 2009 11:06 AM  
Blogger Hey Skipper said...

Look where the shoe meets the leg. If it was any tighter, it would pinch her foot off two inches above the ankle.

Steve Martin's "The Cruel Shoes" goes on endless loop replay whenever I look at that picture.

What else on earth is sold with its most obvious salient feature being extreme discomfort?

November 19, 2009 6:22 PM  
Blogger erp said...

Skipper, no wonder I couldn't figure out what you meant by posting the picture.

Those shoes do not look uncomfortable, take that from someone who wore high heels like that almost all my life (okay I don't like platforms, but that's a personal choice) and my feet and ankles are about the only bones in my body that don't hurt.

The design may be a bit extreme, but ankle straps are common features in women's shoes and don't induce any pain.

November 20, 2009 7:09 AM  
Blogger Bret said...

Maybe Hey Skipper is saying that those shoes induce pain in we menfolk by just looking at them.

November 20, 2009 7:45 AM  
Blogger Hey Skipper said...

Bret is the threadwinner.

While I'm at it, I'm also not clear on the marketing angle that includes androgynous girly men in images designed to sell high end fashion items to women.

November 20, 2009 8:52 AM  
Blogger Harry Eagar said...

Oh, that's flesh. I thought she was wearing close-fitting trousers

November 20, 2009 9:07 AM  
Blogger erp said...

Harry, the pants end just above the ankle strap.

November 20, 2009 9:41 AM  
Blogger Hey Skipper said...


That's as may be. Unfortunately, I saw shoe-as-tourniquet the first, second ... sixth times I looked at it.

So, either Gucci gooned it up, or women are more inscrutable than they already were.

November 20, 2009 1:32 PM  
Blogger erp said...

Skipper, IMO it's not a very attractive shoe and I doubt it would appeal to most women even if they could afford it.

Gay men rule in the fashion world, so understanding women won't help you here.

After watching this season's Project Runway, I've learned that this season it's all about being "edgy."

This ad certainly would qualify.

November 20, 2009 2:10 PM  

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